Published on: 2025-02-28
As we’ve entered an era where we try to outsource whatever we can to AI, there’s one thing that can’t (and shouldn’t) be outsourced: Taste.
Taste is still killer (see video with Ira Glass).
Taste is what sets us apart and makes us unique.
Taste is what makes us create things that connect with our type of people, our “1000 true fans” that will buy all our stuff.
But taste needs to be developed and formed through following our taste — through testing, failing and occasionally succeeding.
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It’s exciting because in a world where everything can be copied technically, taste will be the only thing that sets us apart from anyone else. The only thing that can't be outsourced to AI.
There’s pressure to become an original, not a copy.